Nourishing the Platinum Generation for Platinum Nation is Morinaga’s vision that aims to provide excellent nutrition and highly committed to continuously contribute to the growth and development of superior generation, which is the Platinum Generation. In the Platinum Generation Center for Development, Morinaga’s role is not only developing nutrition but also doing various dissemination activities related to improving the development quality of Indonesian children which is implemented in multi-roles that involves parents, teachers, and medical personnel (nurses, midwives and doctors) to create a Healthy Indonesia towards a better life.